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Ditto by Boingg!
A sub-brand of Boingg! that focuses on pocket friendly kids' furniture for the Indian market.
Professional Project; October 2022 - Present
My role: Designing the products & graphics and oversee the execution of 3D representation. You can view the design process here.
As the product designer for this project, my aim was to bring generic themes with a classic touch to the kid's bedroom. The brand was launched with an intent to target the growing population looking to add that oh-so-special touch to their child's room without having to spend a fortune on the furniture. Featured here are some study tables and storages from the collection.
Design Directive: Standard, non-customizable furniture with minimal use of prints and bold designs.
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